Press Releases

MTN partners with Africa the Good News

The MTN Group, the South Africa-based multinational telecommunications company, this week announced its partnership with the pioneering online publication, Africa – The Good News.

The Africa - The Good News (www.africagoodnews.com), published by SA the Good News, is an online publication striving to tell Africa’s stories of hope and opportunity from an African perspective.

Positioned as a legacy project of the 2010 FIFA World Cup™, Africa - The Good News is a strategic sponsorship for MTN, the first and only African global sponsor of the 2010 FIFA World Cup™.

The partnership with Africa - The Good News was announced at the Highway Africa by Ms. Nozipho January-Bardill, MTN Group Executive: Corporate Affairs at the 13th edition of the Highway Africa conference for African journalists in Grahamstown, Eastern Cape.

January-Bardill told delegates that as a company, whose roots are firmly anchored in Africa, MTN found it only fitting to sponsor the Africa - The Good News project, in order to enable them to relay a message of hope, goodwill and development without necessarily ignoring the challenges that Africa is facing.

“The MTN Group’s exceptional growth since its founding in South Africa in 1994 bears testimony to the productive climate for investment in the African continent. At MTN, we believe emerging markets present enormous growth opportunities for those with the appetite, dedication and capacity to harness their full potential for the benefit of all their stakeholders,” said January-Bardill.

Stuart Pennington, co-editor and Publisher of Africa - The Good News, says as South Africa gears up to stage the 2010 FIFA World Cup™, the world’s focus – that of 208 football-playing nations and an estimated 26 billion cumulative television viewers – will be on South Africa and Africa.

“This event gives the continent a once-in-a-lifetime opportunity to show the world what it is really about. This website is intended to offer a fresh perspective on Africa, to highlight stories of progress and positive developments in the continent,” says Pennington.

He concludes: “It is about hope and the new winds of change that are gusting over her nations and the growing opportunity in arguably the most ethnically diverse, biologically rich, scenically beautiful continent in the world.”